May 20th to May 21st 2019
Vice - President of Republic of Ghana
Chairman and World President of IAA
President of Advertising Association of Ghana
Senior Vice President IAA & CEO Innova DDB Ghana
Vice President / Area Director of IAA & CEO, Mullen Lowe Accra
Managing Director of IAA
Executive Vice President of Unilever Ghana & Nigeria
Country Manager of IBM
CEO of Media Fuse Dentsu Aegis Network
CEO -Connecting Dots Consultancy
Founder - Endangered Species
CEO Of Duke
CEO Of Dentsu Aegis Network Ghana
CEO of Advertising Regulatory Board South Africa
Co-Founder & CEO of Impact Hub Accra
Chief Executive of Stanbic Bank Ghana
Partner of Mckinsey & Company, Nigeria
Media personality and Broadcast journalist at Citi FM
Acting Registrar at Advertising Practitioners Council of Nigeria
CEO Of Food and Drugs Authority Ghana
Creative Director and Business Unit Head Scanad
Founder & Director of Turnleft Media
CEO of X3M Ideas
Chief Executive of Vodafone Ghana
Founder & Director of Turnleft Media
CEO of Association for communication and Advertising, South Africa
Regional Marketing Manager of Facebook Africa
Managing Director Of DDB LAGOS
Innovation & Strategy Manager Of Redhouse Group Kenya
President Of IAA Russia
General Manager Of Communications, Brand South Africa
About The Conference

The 3rdedition of the highly anticipated Africa Rising – “What’s Coming Next?” Conference comes off in the city of Accra, Ghana between 20thand 21stMay 2019. It promises to be two days of insightful industry developments, networking and discussions with a host of accomplished speakers from all over the world.

The IAA (The Global Compass of Marketing Communications) believes in the future of Africa and this conference provides a platform for an in-depth assessment and understanding of the economic, social forces and trends, insights facing consumers, brands and governments in Africa to collectively bring Africa to the fore in the era of evolution.

This year our speakers and indeed every delegate will answer the question posed from our theme “Technology Vrs. Consumer Choice – Who’s determining the future?” through topics like:

  • Africa – We look forward!!
  • Insights – We are the same but different
  • Brands at Crossroads
  • Digitize and Humanize
  • Technology Trends Vs. Consumer Choice– is Africa playing catch up?
  • From the whole comes the whole – some things are not binary
  • Market to who matters
  • Creativity and Culture
  • Becoming a brand of choice in the era of digitalization
  • Brand Blocking: Regulations and threats to consumer choices and goods
  • People first: Building ideas that thrive in a connected world
  • Evolution of Out of Home in Africa
  • The “Madmen” of 2030 (Millenials will rule the world)

The city will come alive with culture, food, music and all things that make Ghana a vibrant and hospitable country. This conference promises to be one of the biggest Marketing Communications event on the African continent in 2019. Make sure you reserve your seat in Accra, May 20th -21st for this ground-breaking industry event.

All accompanying partners will have the opportunity to experience Accra from a culture, commerce and entertainment point of view.

Conference Schedule

20th May: Conference Day 1

8.00am         Registration

9.00am         Opening Ceremony

Akwaaba (Welcome Address):

Mr. Torgbor Mensah, IAA Ghana Chapter / Advertising Association of Ghana, Executive Chairman – The Great Argon Group

9.05am     Chairman’s Opening Remarks  – 

Pishigu Lana Alhassan Andani (Chief Executive, Stanbic Bank Ghana), Marketing Man of the Year 2014

9.10am     IAA in Perspective: Srinivasan K. Swamy, IAA Chairman and World President.

9.20am   Africa’s Story

9.25am    Opening Address by Special Guest of Honour: H.E Dr. Mahamadu Bawumia, Vice – President of the Republic of Ghana

 9.35am      IAA in Africa Norkor Duah, Vice President & Area Director, Africa & Managing Director, MullenLowe Accra

9.45am   Keynote: Africa – We look forward!!

  – Mzamo Masito (Chief Marketing Officer, Google South Africa)

  10.25am         Networking Refreshments Break

10.50am          Keynote: Insights – We are the same but different.

  • Yaw Agyenim-Boateng (Partner, Mckinsey & Company Nigeria)

11.35am        Keynote: TBC

Speaker: Mathe Okaba (CEO, Association of Communications and Advertising (ACA), South Africa)

12:20pm   Keynote: Africa Rising; The Spirit of Innovation, The Soul of Culture

Speaker: Ikechi Odigbo (President, Association of Advertising Agencies Nigeria & Managing Director, DDB Lagos)

12.50pm  LUNCH

1.50 pm IAA World Congress St. Petersburg, 2020 – Power to People

Boris Eremin (IAA, Russia Chapter)

2.00 pm  Topic: Mzansi’s Nation Branding Journey – Risks & Rewards

Speaker: Thoko Modise (General Manager: Communications, Brand South Africa)

2.20 pm Keynote: Digitize and Humanize

Bharat Avalani (CEO, Connecting Dots Consultancy, Malaysia)

3.00 pm Keynote: People first: Building ideas that thrive in a connected world

Elizma Nolte (Regional Marketing Manager, Facebook Africa)

3.40pm  Keynote: “From the whole comes the whole – some things are not binary”  Yaw Nsarkoh (Executive Vice President, Unilever, Ghana – Nigeria)

4.40pm  Close of Day 1

7.00pm Beach Front Fiesta (Dinner)

21ST May:Conference Day 2

8.00am     Arrival

9.00am     Recap of highlights of Day 1. 

Andrew Ackah, CEO Dentsu Aegis Network & YP Ghana Lead

9.15am  Technology Trends Vs. Consumer Choice – Is Africa playing catch-up?   – Selorm Adadevoh, CEO (MTN Ghana) 

10.00am Keynote: Creativity and Culture – Wayne Naidoo (CEO, Duke South Africa)

10:30AM – Keynote: Becoming a brand of choice in the era of digitalization

Speaker: Patricia Obo-Nai (CEO, Vodafone Ghana)


11:10am – Brand Blocking: Regulations & implications on new categories

Pre-Panel Speaker: Ron Cregan (Endangered Species)

Moderator: Bernard Avle

Panel: Mrs. Delese Mimi Darko (CEO, Food and Drugs Authority Ghana), Gail Schimmel (CEO, Advertising Regulatory Board, South Africa), Mrs. Ijedi Philomena Iyoha (Acting Registrar, APCON, Nigeria)

 12.25pm LUNCH

1.55pm  Africa Osee Yie.  Speaker: Chief Moomen

 2.05pm  Keynote: Market to who matters

Speakers: Marius Greeff (Founder & Director, Turnleft Media, South Africa), John Bowles (Founder & Director, Turnleft Media, South Africa)

2.55pm Keynote: Evolution of Out of Home in Africa

Speaker: Emeka Okeke (FuseMedia Dentsu Aegis, Nigeria)

3.25pm Keynote: Technology Trends vrs Consumer Choice – where trends meet necessity. 

Speaker: Angela Kyerematen-Jimoh (Country Manager, IBM Ghana)

4.05pm  Panel Discussion: The “Madmen” of 2030 (Millenials will rule the world)

Panelists: William Senyo (Co-Founder & CEO, Impact Hub Accra), Yaa Boateng (Creative Director & Business Unit Head), Vincent Ngeruga (RedHouse Media, Kenya)

Moderator: Steve Babaeko (CEO, X3M Ideas Nigeria)

4.55pm   Surprise Keynote

 5.45pm  Closing Remarks

Hon. Kojo Oppong Nkrumah

  5.50pm   Nantie Yie (Goodbye): Joel Nettey, Senior Vice-President (President – Elect), IAA


Registration:  $300 (or cedi equivalent) |  $150 for Accompanying partners

Travel To Accra


Labadi Beach Hotel, Accra

Midindi Hotel Cantonments

Email: Website:

Tel: +233 302 770 007

Distance to Labadi Beach 4.2kilometers / 2.6miles

Rooms                                   Rate $

Standard Single                          $125

Executive Single                        $135

Standard Double                       $ 145

Executive Double                      $165

Suits                                             $180



Tel: +233 302-774-296 / +233-302-786-034

Distance to Labadi Beach 4.0 Kilometers / 2.0miles

Rooms Rate US $

Standard Room 75
Deluxe Double 82
Twin Bed 82
Executive Suit 110

Mahogany Lodge Labadi

Email: | Website:

Tel: +233 244-314-795 / +233-302-761-163

Distance to Labadi Beach 4.2kilometers / 2.1miles

Standard Room                       $110

Premium Standard                 $ 75

Executive Room                     $140

Premium Executive                $180

One Room Apartment            $230

Two  Room Apartment          $360

Three Room Apartment        $500

Our Media Partners And Sponsors

You can send us a message in this section.

Location Information

We are located on the Ring Road Central, opposite IPMC.

Call us on 0303 938 556

Or send us an e-mail to

Postal Address

Advertising Association of Ghana

P.O. Box KD 265


H.E. Dr. Mahamudu Bawumia
Republic of Ghana
Srinivasan K Swamy
Chairman and World President
Joel E. Nettey
Senior Vice President & CEO
Norkor Duah
Vice President / Area Director & CEO
Dagmara Szulce
Managing Director
Yaw Nsarkoh
Executive Vice President