Ikechi C. Odigbo

A 1986 graduate of University of Calabar, and General Management alumnus of Harvard Business School, London Business School and Warwick Business School, Ike began his advertising career 30 years ago as a Copywriter.

Ike is an innovations professional with a 3-lane brand building experience in General Management, Brand Management  and Creative Development. Ike’s core strengths are in creative strategy, organizational strategy, and building high performance teams.

Under Ike’s leadership as ECD, DDB rose to creative dominance as a top 3 creative Agency; Under his watch as COO, the Agency won the DDB Worldwide Impact Award for Operational Innovation in 2010; As CEO for the past 8 years, DDB Lagos has been consistently rated a top 8 agency based on the global staff VOICE survey conducted annually by PwC across DDB Agencies in over 196 countries.

Presently Ike has a mandate to drive agencies growth across West and Central Africa as the Group Managing Director of DDB and Vice Chairman of the Casers Group.

Recent honours conferred include  the Marketing World, Creative Industry Leader, for 2014;

Marketing Edge, Creative Industry Personality of the Year, 2015 and most recently Marketing Edge, Advertising Personality of the year, 2017.

Ike is the current President of the Association of Advertising Agencies of Nigeria (AAAN); the recent past Chairman of the Lagos Advertising and Ideas Festival (LAIF Awards); a past member of the Advertising Standards Panel, APCON; a serving member of Adweek Africa Advisory Council and Chairman of the board of the SPV OMNICOM consortium for MTN Nigeria.

 

An avid lover of football, comedy and travelling, Ike’s passion points include helping to vision and nurture Kingdom and youth development initiatives.

 

He is happily married to Tolu and they are blessed with three lovely children.

 

About the Speaker
  • Profession
    Managing Director
  • Company
    DDB LAGOS
H.E. Dr. Mahamudu Bawumia
Republic of Ghana
Srinivasan K Swamy
Chairman and World President
Joel E. Nettey
Senior Vice President & CEO
Norkor Duah
Vice President / Area Director & CEO
Dagmara Szulce
Managing Director
Yaw Nsarkoh
Executive Vice President