Steve Babaeko

As X3M Ideas’ Chief Executive Officer/Chief Creative Officer, Steve brings to the agency his significant experience in building brands across industries.

Steve’s passion for creativity matches his love for challenges. He is a writer, consumer behaviour analyst, brand development expert and motivational speaker.

Steve nurtures youths to be self-reliant that is why individuals and groups always invite him to speak to young Nigerians at many seminars and workshops.

He started his advertising career at MC&A Saatchi & Saatchi in 1995, before he later joined Prima Garnet Ogilvy and 141 Worldwide where he worked till early 2012, bringing his experience in the industry to a cumulative 23 years.

In 2012, he took the bold step to start his own advertising agency X3M Ideas Limited. Steve is also the founder of X3M Music, a music record label company that is focused primarily on developing young talents.

Steve holds a bachelor’s degree in Theatre Arts from the prestigious Ahmadu Bello University, Zaria, Kaduna State, Nigeria. Steve is currently the Vice President of the Association of Advertising Agencies of Nigeria (AAAN), also the Chairman Lagos Advertising & Ideas Festival (LAIF) Board, and the current Chairman, Public Relations Committee of the Nigerian-American Chamber of Commerce.

He has also attended several international Leadership trainings, in Harvard Business School and Columbia University, New York.

About the Speaker
  • Profession
  • Company
    X3M Ideas
H.E. Dr. Mahamudu Bawumia
Republic of Ghana
Srinivasan K Swamy
Chairman and World President
Joel E. Nettey
Senior Vice President & CEO
Norkor Duah
Vice President / Area Director & CEO
Dagmara Szulce
Managing Director
Yaw Nsarkoh
Executive Vice President