After competing against over 1000 applicants worldwide, Yaa is 1 of 15 women selected globally (the first Ghanaian and only African in 2019) to be a special guest at this year’s See It Be It programme, a Cannes Lions initiative to support, inspire and bridge the gender gap by accelerating the next generation of senior level women in the creative industry
With over 15 years of working experience in advertising, Yaa has a total of 65 awards (including 4 platinum awards) She started her career in advertising as a junior designer at Landor Associates in the UK and moved back to Ghana where she joined MMRS Ogilvy. Yaa rose through the ranks of junior designer and became the first and only female Creative Director within WPP Scangroup in Africa (A J. Walter Thompson Company) during her time at Scanad.
Yaa is a graduate of the Arts Institute of Bournemouth, United Kingdom with a Bachelor of Arts (Hons) degree in Graphic Design and certificates in Leadership, Branding & Marketing and Interactive Media & Digital. She received an award for typographic excellence from the International Society of Typographic Designers (UK), that earned her the title MISTD after her name and was inducted as a member of the society. She also had the opportunity to exhibit some of her work at the D&AD New Blood Show in London and has had the privilege of serving on the jury panel of the Ghana Advertising Awards at least 3 times.
Over the years Yaa has worked on a number of local and multinational brands including Vodafone, Coca-Cola, Nestlé, Unilever, SABMiller, Guinness, Woodin, Bosch, Canon, Acacia, DKT International, Cal Bank, UMB, First National Bank, Shell, Total, Goil, OLX, TV3, Kenya Airways, Gambia Bird, Old Mutual, Vega Foods, Labadi Beach Hotel and Mövenpick Ambassador Hotel.
In 2018 Yaa was nominated for her outstanding achievements at Ghana’s 40 Under 40 Awards in the category Advertising, Communications, Sales and Marketing. She was also a keynote speaker at the 2018 Social Media Week held in Accra.
Yaa is an advocate for autism. She volunteers at the Autism Awareness Care & Training Centre, Accra where she hosts and organizes annual Christmas parties for autistic children.